Alard Palestine Agre-products
West Industrial Zone, Beit Iba Nablus, Palestine
Ziad started AL’ARD to support poor Palestinian farmers who were struggling to sell their olive oil at a fair price by providing them with state-of the art facilities and helping them into the global market. Now, 10 years on, his son Subhi has returned to Palestine after traveling around Europe learning about organic farming and fair trade practices, and the company is still putting the farmers first with our transparent and fair business ethics and by helping them access tools, storage, agricultural expertise and internationally recognised certification. We know that is good for the framer is also good for us, so we all work together to make the finest of traditional Palestinian foods.
We firmly believe that our farmers and producers should come first and that business needs to benefit them. This is why we created the Palestine Fertile Land Alliance, a way to bring farmers, companies, consumers and top quality agricultural support together in a completely transparent way that looks after the farmer and his produce from field to finished product. This new approach has been designed to put farmers in control and make their lives better. Our farmers are excited about this new alliance and so are we. We hope that you will all be a part of it by buying their delicious products.
Our Vision & Mission
Our vision has always been to see a prosperous and flourishing agricultural sector in Palestine, where farmers can live with dignity on their land in the same way that their great-grandparents did, maintaining the stunning landscape of hills, terraces and valleys with respect for the environment and a love of the land. We aim to do this by supporting farmers to stay on their land and farm it in sympathetically, with green and environmentally-friendly practises, knowing that they will be rewarding with reliable market demand by offering export markets high-quality and unique goods.
Mohab is in charge of procurement and operations. He is the one who is friends with all the farmers and cooperatives and is out and about hearing from our producers, checking on the harvests and agreeing all the prices. Mohab has been working with the company since he was fifteen years old when he used to come to work with his father and helped us fill bottles of oil on his school summer holidays. He is passionate about this company and is like of the family.
Abed does quality control. He audits and ensures that the olive oil and other goods remains perfect ensuring no air, light or heat reaches them before they are ready to go. He and his team check every aspect of the food from testing for the quality of the olive oil while it is with the farmers, through storage, production and ready for shipment. All of our oil is chemically tested to ensure it meets IOOC standards and also organoleptically tested by an expert who uses sight, smell and taste to ensure only the best. Abed is a perfectionist and he ensures our products comply with certifications and standard in every country we ship to. We have him to thank for every perfect item that reaches your kitchen.
Dima is the creative one. She loves art and design and bring a beautiful flair to all our products ensuring that they reflect the quality of the product, the beautiful nature of Palestine and the generations of proud expertise of our company. Our products are beautiful and authentic due to her expert designs and fun creativity.
Abrar is our Alliance champion, working closely with farmers to apply our new approach. She is responsible to working with farmers and funders to get development programmes that help improve the lives of our farmers and help with their farming and community organisation and assets. She is instrumental to our ethical strategy and passionate about the farming sector in Palestine.
Mohammad is in charge of Logistics. He is the planner, always thinking ahead to how and when things need to been shipped and what permissions are needed. This is no easy thing in the West Bank, where occupation policies restrict so much of our movement and add so much to our costs. His skills help us limit delays and costs and helps us support our farmers fairly.