Alard Palestine Agre-products
West Industrial Zone, Beit Iba Nablus, Palestine
Ziad Anabtawi started Al’Ard in 2008 to support underprivileged Palestinian farmers struggling to sell their olive oil at a fair market price by providing them with state-of the art facilities and helping them reach new global markets. Fast forward 10 years, his son Subhi has returned to Palestine after traveling across Europe learning about organic farming and fair trade practices. Despite the company’s growth, farmers are still our first priority. Our fair and transparent business ethics is helping them access tools, storage facilities, agricultural expertise, and internationally recognized certification. The bottom line: we know what is good for the framer is also good for us, that’s why we all work together hand in hand to make the finest traditional Palestinian foods.
We firmly believe that our farmers and producers should come first, that’s why we created the Palestine Fertile Land Alliance bringing together farmers, companies, and consumers. The Alliance ensures top-quality agricultural support take place in a completely transparent manner to look after the interests of farmers and their produce, starting from the field and concluding with the finished product. This Alliance was designed to put farmers in control and help them improve their lives. Our farmers are excited about this new alliance and so are we. You can also be part of this alliance by purchasing their delicious, wholesome products.
Our Vision & Mission
Our vision has always been to see a prosperous and flourishing agricultural sector in Palestine, where farmers can live with dignity on their land in the same way that their great-grandparents did, maintaining the stunning landscape of hills, terraces and valleys with respect for the environment and a love of the land. We aim to do this by supporting farmers to stay on their land and farm it in sympathetically, with green and environmentally-friendly practises, knowing that they will be rewarding with reliable market demand by offering export markets high-quality and unique goods.
Abed does quality control. He audits and ensures that the olive oil and other goods remains perfect ensuring no air, light or heat reaches them before they are ready to go. He and his team check every aspect of the food from testing for the quality of the olive oil while it is with the farmers, through storage, production and ready for shipment. All of our oil is chemically tested to ensure it meets IOOC standards and also organoleptically tested by an expert who uses sight, smell and taste to ensure only the best. Abed is a perfectionist and he ensures our products comply with certifications and standard in every country we ship to. We have him to thank for every perfect item that reaches your kitchen.
Dima is the creative one. She loves art and design and bring a beautiful flair to all our products ensuring that they reflect the quality of the product, the beautiful nature of Palestine and the generations of proud expertise of our company. Our products are beautiful and authentic due to her expert designs and fun creativity.
Abrar is our Alliance champion, working closely with farmers to apply our new approach. She is responsible to working with farmers and funders to get development programmes that help improve the lives of our farmers and help with their farming and community organisation and assets. She is instrumental to our ethical strategy and passionate about the farming sector in Palestine.
Mohammad is in charge of Logistics. He is the planner, always thinking ahead to how and when things need to been shipped and what permissions are needed. This is no easy thing in the West Bank, where occupation policies restrict so much of our movement and add so much to our costs. His skills help us limit delays and costs and helps us support our farmers fairly.