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Our story begins in the olive groves of Palestine, where
tradition and resilience shape every harvest.
Founded by Ziad Anabtawi to support Palestinian farmers
facing economic hardship, Al’Ard was built on the belief
that empowering farmers empowers the land itself.
Al’Ard blends traditional farming wisdom with modern
organic and fair trade practices. From ancient olive trees to hand-harvested za’atar, every product reflects a love for the land, a commitment to quality, and a promise to preserve Palestine’s rich food heritage for generations to come.
Al’Ard is more than a brand, it is the authentic flavor of Palestine, rooted in its land, people, and culinary heritage. From our premium extra virgin olive oil and hand-harvested spices to traditional soaps, grains, and pickles, each product tells a story of ancestral knowledge and cultural resilience. Our collection captures the essence of the Palestinian kitchen, rich, bold, and honest. Behind every jar, bag and bottle is a network of farmers, women cooperatives, and artisans working to preserve the local tradition and create sustainable livelihoods. Al’Ard is serving Palestinian flavors on the world tables.
Each product is crafted with care, using premium ingredients from Palestinian farmers and artisans, and held to the highest quality standards for an
exceptional culinary experience.
Through our Trees for Palestine initiative, we partner with local farmers and international supporters to plant thousands of new olive trees in villages across Palestine affected by occupation and land loss. Each tree planted helps farmers reclaim their land, protect Palestine’s agricultural legacy, and build a sustainable future for the next generation.