In a small farming community called Jeet where everyone farms olives, is Mohammad, one of our farmers, producing exceptional extra virgin olive oil year after year.  Jeet is a beautiful place with sloping terraces and meandering hills with views down over Nablus.  On these hills are Mohammad’s Al Rumi olive trees which are named that because they were brought to Palestine by the Romans in ancient times and they are still producing harvest after harvest of delicious olives today.  Mohammad loves the harvest season which takes place between October and December as it brings the whole family and community together to work together, sing songs together and eat together. 

Mohammah has been able to support his family and send his children to school due to our partnership and he says; ‘To describe my relationship with Al Ard, I would say it is a true example of loyalty and devotion. Our relationship started seven years ago and it is still going strong today’. 

Mohammad is proud of his land and how well he tends to his olives, the link that Palestinians have to their land is clear in his eyes when he says ‘I will continue planting my olive trees for my children, and grandchildren after me. I belong to this land and they do as well!’

Rehbi is one of our farmers and also a founding member of his local olive oil cooperative in a small village near Ramallah.  He is incredibly passionate about fair trade and cooperative standards and has seen his local cooperative grow from a tiny meeting of eight farmers to a large organization supporting hundreds and investing in their future and the future of olive farming in Palestine.  He knows that the cooperatives role of providing farmers with facilities, negotiating fair prices and uniting a fragmented farming system is essential and that working together is the key to their success.  This entire village is happier and better off with Rehbi and other farmers like him supporting them and working with Al Ard. 

This is Othman with his seventh child of eight, Hala.  She doesn’t know it yet, but she is born into a proud legacy of olive farming.  Othman lives in Jeet village, a picturesque hilltop village with green olive tree covered slopes stretching away from it into the distance covered with flowers beneath eth trees each spring.  Othman has been partnering with Al Ard for 15 years selling top quality olive oil and being supported by the company.  Othman is very positive about the future and his partnership with Al Ard means that not only has he been able to send his children to university, but he is also buying land to expand his farm.  He says: ‘I feel indescribably proud that Palestinian olive oil- my olive oil, the olives which belonged to my father and grandfather- are on the shelves in America and Europe.  Because it is mine and because it is the best in the world’

“Today people know me as Ibtisam, a strong woman not as a wife and mother,” says Ibtisam who prides herself on becoming financially and socially independent through making Maftoul at the Dura Women’s Cooperative. Maftoul is a Palestinian dish that consists of tiny wheat balls. It is carefully hand-rolled by Palestinian women by adding small amounts of water to tiny dried crushed wheat and slowly adding  fresh wheat flour.

Ibtisam began her career making Maftoul in 2005. She notes that at the beginning her journey the  work wasn’t that lucrative. She adds that the Cooperative started out making 25 kilos of Maftoul, which gradually increased over time. Today they produce an astounding 250 kilos a day!

Ibtisam managed to lead this work while being a mother of nine children. She says her family now looks up to her and sees her as a productive working woman that they admire. She is grateful that she can actively contribute to household expenses and society at-large.